Branding – The Pitch Company

Veterans Legal Assistance Foundation

The Pitch Company — Tue, 12 Mar 2019 04:00:25 +0000

The mission: to provide financial support to Canadian veterans so they can pursue disability claims and other legal cases that will broadly benefit fellow veterans nationally. The VLAF website was designed to play an important part in communicating with veterans, and raising additional funds to ensure even more support is possible.

Goodmans Website

The Pitch Company — Mon, 11 Mar 2019 04:00:18 +0000

Designed to offer current and potential clients more value by showcasing the firm’s network of knowledge, resources and people. Easy navigation through complex interrelated pages helps viewers understand what’s important and how it all fits together at Goodmans.

Social Landscaping

The Pitch Company — Sun, 10 Mar 2019 05:10:35 +0000

There is no single, front doorway for clients to enter your space. Goodmans stayed true to their brand identity, even on other sites, with a consistent approach and design language.

Legal Promotions

The Pitch Company — Sat, 09 Mar 2019 20:26:21 +0000

Services offered by McInnes Cooper are promoted with compelling themes and visuals that make an emotional connection.

Logo. Logotype. Logomark.

The Pitch Company — Fri, 08 Mar 2019 12:48:13 +0000

A solid visual identity goes a long way in helping a business succeed, and it’s especially important on devices where space is limited and “touchability” matters. Whether it’s a logotype, also known as a “word mark” where is a brand name is styled as a logo. Or a logomark, an image or symbol which represents a brand. Or a combination of both. Getting your identity flexible enough to meet your strategic needs is crucial.

Senbridge Events

The Pitch Company — Thu, 07 Mar 2019 20:26:01 +0000

Development of a broad range of branded material for Senbridge Spring and Senbridge West – the highly successful bi-annual seniors living and healthcare industry events – including logos, signage, newsletters, web/email/social media graphics, info sheets.

Multipage Guides

The Pitch Company — Wed, 06 Mar 2019 20:34:35 +0000

The Pitch Company has produced all manner of multipage and interactive documents for print and web use. Company information guides, newsletters, reports – authentic to brand and high design/reproduction standards.

“In Distress and Require Immediate Assistance”

The Pitch Company — Tue, 05 Mar 2019 05:00:53 +0000

This advertising campaign helped establish McInnes Cooper as “Atlantic Canada’s Law Firm” in the minds of businesses and industries, and in the culture of the region. Inspired by their nautical heritage, it utilized the International Code of Signals, a global system of signals and codes used by vessels to communicate urgent and informative messages. Produced very cost effectively, the ads were immediately well received locally and nationally. The imagery was so admired that branded desktop wallpapers were made available to anyone.

Awarded Best Firm Identity Advertising Campaign, Legal Marketing Association Your Honor Awards.

Photography: Rob Waymen

Atlantic Canada’s Law Firm

The Pitch Company — Mon, 04 Mar 2019 05:00:29 +0000

This website refresh was conceived to show the genuinely open and friendly personality of this 150 year old law firm. A “day in the life” was captured with all new photography, then combined with minimalist design mirroring the firm’s sleek, airy offices.

Photography: Dan Callis

Goodmans

The Pitch Company — Sun, 03 Mar 2019 05:00:22 +0000

A comprehensive rebranding of Goodmans LLP, a top-tier Canadian business law firm, relied on leveraging the “Good” in Goodmans. It included logos and style guide, website, advertising, pitch material, practice documents, client communications.

Awarded Best of Show – Identity and Branding Program, Legal Marketing Association Your Honor Awards.